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Wayne Cullen

Senior Manager, Service Provider Architectures

Wayne Cullen is responsible for business and technology architecture marketing to Service Providers worldwide.   His current focus is on service delivery architectures that encompass infrastructure solutions for network service providers.  These architectures include the emerging Software Defined Networks (SDN), Network Functions Virtualization (NFV), cloud computing, open source, and other forward-looking approaches that help service providers transform their businesses across their portfolios for greater economic benefit and competitiveness.

Since joining Cisco through an acquisition in 1996, roles have spanned development engineering and marketing. Wayne graduated with honors in Electronics Engineering from the University of Queensland, Australia.

Wayne lives in California, USA.

Articles

November 18, 2019

SP360: SERVICE PROVIDER

The Rise of Cisco SD-WAN

This post is the second in a three-part series. Read the first post about the benefits of SD-WAN here. Today, many businesses are shifting from a centralized infrastructure to decentralized applications that run in many clouds. The workload is also shifting from the corporate data center to the edge…

October 21, 2019

SP360: SERVICE PROVIDER

The Compelling Benefits of SD-WAN

Today, businesses in almost every industry must manage more users, devices, mobility, and applications than ever before. Most business applications have moved to the cloud or been replaced by cloud-based SaaS applications. But in the business environment, it’s not just one cloud, it’s many. At the s…

November 26, 2018

SP360: SERVICE PROVIDER

Going Beyond the WAN – a Bridge to SD-WAN

The modern workforce is highly distributed – more users, devices, locations. Applications are more decentralized across multiple clouds and data centers.  The security perimeter has greatly expanded; more difficult to protect. A large business opportunity awaits the service provider – how will you g…

SD-WAN – Hitting its Stride with Managed Services

June 11-14 2018 saw another hugely successful Cisco Live US event in Orlando FL.  If you missed it, you can access most of the sessions through the on-demand library. During and around Cisco Live US, there was a lot of activity and several exciting announcements one of which I wrote about then ̵…

Finally! An Open Intent-Based Networking Platform Managed Service Providers Can Embrace

Today marks another milestone in the journey to Intent-based Networking. Today is good news for Managed Service Providers! First though, some data points regarding the current state of managed network services. There are fewer than 25% of US businesses using managed LAN/WLAN services from providers.…

Let Your Business Customers Be Your Guide For NFV / SDN Transformation

OK, if you’re not thinking that I have lost my mind you are perhaps thinking, “How can my customers guide me with SDN and NFV?”.  If you look at it from the technology viewpoint, you are correct!  Your customers don’t specifically care about SDN and NFV nor any other technological mumbo jumbo and mo…

Creating Business Services and The Next Element

The excitement, the energy, the sore feet once again engulfed us in the beautiful city of Barcelona for arguably the greatest show on Earth – Mobile World Congress.  Well, for those of us in networking, anyway. The theme for Mobile World Congress 2017 is: The Next Element. Upon reading “The Next Ele…

September 8, 2016

SP360: SERVICE PROVIDER

Give enterprise customers what they want: Bridging the network services innovation gap

Written by Cisco Senior Marketing Manager Wayne Cullen and Cisco Marketing Manager Melissa Zelyez Enterprise demands for fast, adaptable networks are at an all-time high. Some service providers are struggling to keep pace. So how can you ensure you’re not one of them? The answer is simple: virtual m…

Simplify your managed services and grow your market

Delivering Managed network services now costs less than ever. Whole new markets are ready and waiting for the benefits they bring. It took years for alternative energy sources, such as wind and solar power, to become affordable to consumers and profitable for providers. The same is true of managed n…